Privacy Policy
Last Updated: January 2026
lateshows.org.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Site"), including any other media form, media channel, mobile website, or mobile application related to, operated by, or connected to the Company.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, phone number, and date of birth when you voluntarily submit forms or sign up for newsletters.
- Technical Data: IP address, browser type, operating system, device identifiers, and pages visited.
- Cookies and Tracking Technologies: Unique identifiers through cookies, web beacons, pixels, and similar technologies.
- Usage Data: Information about how you interact with the Site, including click patterns, time spent on pages, referral sources, and navigation behaviour.
- Affiliate Tracking Data: Referral IDs, conversion data, and performance metrics related to casino and betting site offers.
2. How We Use Information
We use the information we collect for the following purposes:
- To deliver, maintain, and improve the Site and its content.
- To analyse user behaviour and Site performance through analytics tools.
- To track affiliate referrals and commission-eligible actions.
- To send promotional emails and newsletters (where you have opted in).
- To personalise your experience and deliver relevant betting site recommendations.
- To detect, prevent, and address fraud, abuse, and security issues.
- To comply with legal obligations and enforce our Terms of Service.
- To respond to your inquiries and customer service requests.
3. Cookie Policy
What are Cookies? Cookies are small data files stored on your device that allow us to recognise you and enhance your browsing experience.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track Site usage to help us improve content and functionality (e.g., Google Analytics).
- Affiliate/Marketing Cookies: Monitor referrals and conversions to affiliated casinos and betting sites.
- Third-Party Cookies: Set by partner networks and advertising platforms for tracking and targeting purposes.
Cookie Management: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality. For more information, visit www.aboutcookies.org.
4. Third-Party Links
The Site contains links to third-party websites, including casino operators, betting sites, and affiliate partners. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party website before providing personal information or engaging with their services.
When you click links to affiliated casinos or betting sites, your information may be shared with those operators in accordance with our affiliate agreements. These operators have their own privacy policies governing your data.
5. Your Rights
UK/GDPR Rights (if you are in the UK or EU): You have the right to:
- Access your personal data and receive a copy of it.
- Correct inaccurate or incomplete information.
- Request deletion of your data (subject to legal obligations).
- Restrict or object to processing of your data.
- Withdraw consent for marketing communications at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
US Rights (CCPA, if applicable): California residents have the right to know, delete, and opt-out of the sale of personal information.
Other Jurisdictions: We comply with applicable privacy laws in your jurisdiction.
To exercise any of these rights, contact us at privacy@lateshows.org.uk.
6. Data Retention
We retain personal data for as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Email subscribers: Until you unsubscribe.
- Analytics data: Up to 26 months.
- Affiliate tracking cookies: In accordance with affiliate network requirements (typically 30-90 days).
- Legal/compliance records: As required by applicable regulations.
You may request deletion of your data at any time, subject to legal retention obligations.
7. Contact Us
If you have questions about this Privacy Policy, your rights, or our privacy practices, please contact us at:
Email: privacy@lateshows.org.uk
Website: lateshows.org.uk
We will respond to your inquiry within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This Site promotes no deposit bonus betting sites and casino affiliates. We are not a gambling operator. Gambling can be addictive. If you have concerns, please visit GambleAware.co.uk or contact Gamblers Anonymous.